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Reed Library

Company Research

Business Librarian

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Tyler Dunn
Contact:
Reed Library 105
Fort Lewis College
1000 Rim Drive
Durango, CO
970-247-7038

Undergraduate Research in Business

Interested in viewing Business research from students at Fort Lewis College? Visit the STRATA archive by clicking the image below to see past work from Business students, as well as work from other majors.

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Availability of Company Information

 

More Information Available Less Information Available
Public Private
Parent Subsidiary
Large Small
Established New
United States International

It is easier to find information about public companies (those that sell stock to shareholders) than about private companies (those that are privately owned by an individual or a group).  Public companies in the United States are required by law to file documents with the Securities and Exchange commission (SEC).  These include the 10K (annual) and 10Q (quarterly) reports.  In addition, public companies issue an annual report to shareholders.

Company Research Steps

1. Identify the company.

2. Profile the company. Information to include:

  • Company overview
  • Company mission, vision, philosophy, etc.
  • Company history
  • Locations
  • Type of industry (retail, restaurant, service organization, manufacturing, etc), products and services
  • Principle executives
  • Number of employees
  • Key competitors
  • Market share
  • Pertinent Financial information: Profits/Losses, Revenues/Expenses, stock options/stock dividends, multi-year financial statements 
  • Company’s Accomplishments or Awards received

When looking for information about a company, consider both information from the company itself (such as the company website, SEC filings, or press releases) as well as information about the company written by others (newspaper articles, analyst reports, scholarly articles).

3. Survey the industry and competition.

Company Reports & Profiles

These databases provide company profiles, including private and international companies.

Company Overviews from Public Websites

News Sources

Search for news, magazine and other articles for information.  This may be the best way to find information on private companies.

International Company Directories

In addition to the Mergent database, find information about international companies here.